Resume

Anastacia Cantrell

Gainesville, FL | 815-687-4122 | anastacia450@gmail.com LinkedIn: LinkedIn.com/in/anastaciacantrell

MARKETING • BRAND • SOCIAL MEDIA •

EXPERIENCES

Creative and energetic marketing professional with hands-on experience in brand storytelling, experiential marketing, content creation, and audience engagement. Proven ability to translate brand values into memorable guest experiences and high-engagement digital content. Known for bringing high-energy ideas, polished execution, and a people-first approach to every project.

Driven by the philosophy: Make it inviting to look at. Make it fun to read.

Experienced in building engaging event and digital experiences that strengthen brand presence, increase audience connection, and create memorable interactions. Passionate about marketing that feels modern, visually compelling, socially aware, and emotionally engaging. Strong background working in fast-paced hospitality and university environments where creativity, adaptability, collaboration, and communication are essential.

EDUCATION

University of Florida | Gainesville, FL

Bachelor of Science in Media Production, Management, and Technology Graduated May 2026

Certifications

  •  Google Analytics Individual Qualification

  •  Hootsuite Platform Certification

  •  Hootsuite Social Media Marketing Certification

 

CORE SKILLS Marketing & Branding

Brand Storytelling • Social Media Marketing • Content Strategy • Audience Engagement • Experiential Marketing • Influencer Marketing • Campaign Support • Brand Communication

Content & Digital

Canva • Short-Form Video Content • Social Media Content Creation • Trend Research • Google Analytics • Hootsuite • User-Generated Content (UGC)

Professional

Client Relations • Event Production • Team Collaboration • Creative Problem Solving • Project Coordination • Hospitality Marketing • Public Relations Support

PROFESSIONAL EXPERIENCE

Hilton University of Florida Conference Center | Gainesville, FL

Marketing & Events Coordinator

February 2024 – Present

  •  Coordinate high-visibility events, private dining experiences, and branded guest activations for Shula’s Steak House and Hilton UF Conference Center.

  •  Create audience-focused promotional content designed to increase event visibility, engagement, and attendance across university and local audiences.

  •  Support hospitality marketing initiatives by translating brand identity into elevated guest experiences and visually engaging event presentation.

  •  Collaborate cross-functionally with leadership, culinary, and operations teams to execute multiple large-scale events simultaneously in fast-paced environments.

  •  Build strong client relationships through proactive communication, personalized

    planning, and high-touch customer experience strategies.

  • Adapt quickly to shifting priorities while maintaining polished execution, creativity, and professionalism under pressure.

 

Guest Experience Associate

October 2021 – February 2024

  • Delivered elevated guest experiences in a high-volume hospitality environment centered around customer engagement and brand consistency.

  • Helped create welcoming, relationship-driven interactions that encouraged guest loyalty and positive customer experiences.

  • Worked collaboratively within fast-paced team environments while maintaining Hilton brand standards and service excellence.

    University of Florida College of Medicine (CME) | Gainesville, FL

    Conference Planning Assistant

    January 2026 – May 2026

  • Coordinated logistics and communications for 14 high-visibility conferences serving university, healthcare, alumni, and corporate audiences.

  •  Managed attendee experience, scheduling, registration, and event materials across multi-session professional events.

  •  Supported the execution of large-scale educational programming while maintaining strong organizational accuracy and communication standards.

  • Worked in fast-paced event environments requiring adaptability, professionalism, and detailed coordination.

    Sazerac Company | Remote / Gainesville, FL

    Campus Brand Influencer

    September 2024 – November 2024

  • Produced trend-aware social media and short-form video content designed to increase Gen Z audience engagement and brand awareness.

  • Executed experiential marketing campaigns through on-campus brand activations and peer-to-peer outreach initiatives.

  • Monitored engagement performance and audience response to optimize content direction and improve campaign interaction.

  • Helped strengthen brand visibility by creating relatable, audience-focused content aligned with current social trends.

    BRAND & CONTENT EXPERIENCE

  • Designed branded marketing materials, event graphics, and promotional assets using Canva for hospitality and university-focused audiences.

  • Created social-first content strategies centered around audience connection, storytelling, and visually engaging brand presentation.

  • Developed user-generated content concepts aligned with current digital and social media trends.

  • Passionate about creating marketing experiences that feel modern, inviting, and authentic to the audience.